A recognized quality approach: Destination of Excellence
For many years, the Thônes Cœur des Vallées Tourist Office has been committed to a process of continuous improvement in order to offer visitors a quality welcome and services.
Having committed wholeheartedly to the Qualité Tourisme™ approach since 2013, the Thônes Cœur des Vallées Tourist Office has taken another step forward by obtaining the Destination d'Excellence state label . This national recognition acknowledges the daily work of the teams and their ongoing commitment to visitor satisfaction and the sustainable development of the destination.
During the audit, the Tourist Office obtained:
- 94% compliance on the Quality pillar (for a minimum requirement of 85%), demonstrating the high level of standards and professionalism implemented in welcoming, informing and assisting visitors.
- Over 96% compliance on the Eco-responsible aspect (for a threshold set at 60%).
Destination of Excellence: a national recognition
The Destination of Excellence brand recognizes tourism facilities that commit to a comprehensive approach to quality and responsibility.
It rests on two major pillars:
- The quality of the welcome and services, in order to guarantee an optimal experience for visitors.
- Eco-responsible commitment, to contribute to more sustainable and environmentally friendly tourism.
This distinction confirms the commitment of the Thônes Cœur des Vallées Tourist Office to offer a tourist experience that is high-quality, authentic and responsible.
A strong commitment to sustainable tourism
The eco-responsible pillar of the Destination of Excellence brand rewards the concrete actions put in place by the team to reduce the environmental impact of the structure and raise awareness of respect for the territory.
This commitment reflects the Tourist Office's desire to:
- To preserve the exceptional natural setting of Thônes and its valleys,
- Promoting responsible resource management, eco-responsible purchasing, and short supply chains,
- Raising awareness among visitors, residents and socio-professionals about the challenges facing the mountains of tomorrow.
The Tourist Office at your service for your stay
At the heart of the territory, the Thônes Cœur des Vallées Tourist Office has the mission of supporting each visitor in the organization and success of their stay.
The teams commit to offering:
- A warm, personalized welcome accessible to all.
- Reliable, neutral and up-to-date information,
- Services tailored to visitors' expectations
- Attentive listening to comments and suggestions.
The Tourist Office's quality approach is based on the continuous improvement of services, regular training of teams and taking into account the opinions of visitors in order to better meet their expectations.
A Culture of Continuous Improvement
Obtaining the Destination of Excellence label is not an end in itself, but a step in a continuous improvement process.
The Thônes Cœur des Vallées Tourist Office is thus continuing its commitment to:
- To guarantee a high level of quality of service,
- Strengthening its actions in favor of sustainable tourism and resource efficiency,
- To support the evolving expectations of visitors and to work closely with elected officials and local stakeholders.
This collective approach helps to make Thônes Cœur des Vallées an ever more welcoming, responsible and high-quality destination.
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